Herbs
Packaging Design
Widya Herbal Indonesia, known for its premium herbal supplements, needed packaging that could reflect the quality of its products. The previous design used standard printed stickers on frosted glass, which not only lacked aesthetic appeal but also performed poorly in product photography and digital marketing.
Client:
Widya Herbal Indonesia
Role:
Packaging Designer & Visual Brand Consultant
Year:
2024
Challenge
The old packaging looked low-quality and failed to communicate the premium nature of a product priced from IDR 400,000. On camera, it appeared dull and uninspiring—making it hard to attract attention in ads or on shelves. The challenge was to redesign the packaging to be both visually appealing and compatible with frosted glass, while maintaining a premium look and staying within production feasibility.
Objective
To create packaging that enhances the perceived value of the product, improves visual performance in content marketing (ads, product shots), and feels aligned with the supplement’s pricing tier. The goal was to elevate not just the design, but the entire consumer experience—from unboxing to online discovery.
Results
The redesign succeeded in transforming perception. In a small study, 9 out of 10 people said the new packaging felt significantly more premium and justified the price point. It also performed better in digital marketing—monthly ad conversion jumped from 1–2 closings to a consistent minimum of 5, marking a 150–400% increase. With more aesthetic visuals and better product presentation, the packaging became a key asset in the brand's online growth.
