Healthtech
Branding Design
Prosehat is a digital health platform that needed a strong visual identity to reflect trust, care, and innovation. As a platform aiming to connect users with a range of health services, from consultations to vaccinations, the logo had to balance professionalism with a sense of human warmth.
Client:
Prosehat
Role:
Logo Designer & Brand Visual Strategist
Year:
2021
Challenge
The challenge was to redesign the identity with a more minimalist and placement-friendly style, while keeping the core elements intact. The logo needed to remain simple yet meaningful, easily adaptable across various platforms, and still reflect both medical reliability and personal wellness.
Objective
To design a logo combining medical and human elements into one cohesive monogram. The concept revolved around the letter "P" merged with a "+" symbol, while subtly embedding visual cues for a heart, a person, and a checklist—all reinforcing care, trust, and service.
Results
The final logo captured the essence of the brand with a modern, sans-serif type and a unique monogram that became instantly recognizable across apps, packaging, and social media. It laid the foundation for a broader visual language and established Prosehat as a credible health platform.
