Sunscreen
Branding Design
Sunfor is a skincare brand specializing in daily sunscreen protection, with a mission to encourage everyday sun care as part of beauty routines. It needed a logo that conveyed warmth, lightness, and skin health.
Client:
Sunfor
Role:
Brand Identity Designer
Year:
2022
Challenge
The challenge was to build a fresh identity in a saturated skincare market, where differentiation and memorability are essential. The logo needed to radiate positivity and protection.
Objective
To develop a logo featuring a stylized sun icon paired with a warm yellow branding color. The typography was kept simple and soft to maintain accessibility and friendliness.
Results
The brand identity brought brightness and clarity to the product line. The sun element reinforced product benefits visually, and the yellow tone helped the brand stand out on shelves and in marketing materials.
