



Work Experience
2022 – 2025
Creative Director
Widya Healthtech
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2022 – 2025
Creative Director
Widya Healthtech
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2022 – 2025
Creative Director
Widya Healthtech
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2017 – Present
Visual Architect
Aripstudio
As the founder of Aripstudio, led end-to-end visual solutions for a mental health startup—designing and optimizing the core product experience, which contributed to a 40% increase in user retention. Conducted user research, usability testing, and translated insights into impactful, user-friendly interfaces. Worked closely with the founding team to craft a cohesive visual and interaction language, covering branding, UI/UX, and digital content.
2017 – Present
Visual Architect
Aripstudio
As the founder of Aripstudio, led end-to-end visual solutions for a mental health startup—designing and optimizing the core product experience, which contributed to a 40% increase in user retention. Conducted user research, usability testing, and translated insights into impactful, user-friendly interfaces. Worked closely with the founding team to craft a cohesive visual and interaction language, covering branding, UI/UX, and digital content.
2017 – Present
Visual Architect
Aripstudio
As the founder of Aripstudio, led end-to-end visual solutions for a mental health startup—designing and optimizing the core product experience, which contributed to a 40% increase in user retention. Conducted user research, usability testing, and translated insights into impactful, user-friendly interfaces. Worked closely with the founding team to craft a cohesive visual and interaction language, covering branding, UI/UX, and digital content.
Oct 2021
Graphic Designer & UI/UX Applicant
Seucom Indonesia
Led creative execution for global digital campaigns, partnering with cross-functional teams to craft engaging user-centric experiences. Directed a team of designers on fast-paced UI/UX and branding projects, enhancing the agency’s visual identity and contributing to multiple award-winning outcomes. Prioritized storytelling, intuitive design, and brand consistency.
Oct 2021
Graphic Designer & UI/UX Applicant
Seucom Indonesia
Led creative execution for global digital campaigns, partnering with cross-functional teams to craft engaging user-centric experiences. Directed a team of designers on fast-paced UI/UX and branding projects, enhancing the agency’s visual identity and contributing to multiple award-winning outcomes. Prioritized storytelling, intuitive design, and brand consistency.
Oct 2021
Graphic Designer & UI/UX Applicant
Seucom Indonesia
Led creative execution for global digital campaigns, partnering with cross-functional teams to craft engaging user-centric experiences. Directed a team of designers on fast-paced UI/UX and branding projects, enhancing the agency’s visual identity and contributing to multiple award-winning outcomes. Prioritized storytelling, intuitive design, and brand consistency.
Apr 2021
Content Creative
Jiera Beauty Care
Played a key role in developing scalable content frameworks and enhancing user engagement across digital platforms. Collaborated closely with product managers and engineers to launch campaigns and content features that improved onboarding and boosted retention. Championed inclusive storytelling and accessibility, helping shape content standards.
Apr 2021
Content Creative
Jiera Beauty Care
Played a key role in developing scalable content frameworks and enhancing user engagement across digital platforms. Collaborated closely with product managers and engineers to launch campaigns and content features that improved onboarding and boosted retention. Championed inclusive storytelling and accessibility, helping shape content standards.
Apr 2021
Content Creative
Jiera Beauty Care
Played a key role in developing scalable content frameworks and enhancing user engagement across digital platforms. Collaborated closely with product managers and engineers to launch campaigns and content features that improved onboarding and boosted retention. Championed inclusive storytelling and accessibility, helping shape content standards.
Digital Design ⋅
Art Direction ⋅
Framer Development ⋅
Digital Design ⋅
Art Direction ⋅
Framer Development ⋅